Friday, 28 November 2014

STR 581 Final Exam Part 3

STR 581 Week 6 Capstone 3

1. A company that attempts to lead its industry in price and convenience by pursuing a focus on lean and efficient operations is pursuing what strategy?  
  • Operational excellence      
  • Low-cost leadership           
  • Customer intimacy  
  • Product leadership

2. One of the ways to change the course of a brand is to modify the product. Under product modification, ________ adds size, weight, materials, supplements, and accessories that expand the product’s performance, versatility, safety, or convenience.         
  • technological improvement           
  • feature improvement          
  • style improvement   
  • quality improvement
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3. Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called ________.   
  • market estimation    
  • brand association   
  • market partitioning  
  • market valuation

4. This is designed to check systematically and continuously whether the premises on which the strategy is based are still valid  
  • Special alert control
  • Strategic surveillance        
  • Implementation control      
  • Premise control

5. A firm must know where to position its product based on price and  
  • promotional efforts  
  • quality           
  • communication       
  • region

6. When performing this analysis, it is good for strategic planners to consider similarities between the benefits the customers derive from the products and services that other firms offer.   
  • Competitive analysis          
  • Business analysis  
  • Customer analysis  
  • Company analysis
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7. What is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering because of the product, service, people, and image? 
  • Ultimate service benefit     
  • Complete marketing benefit          
  • Total customer benefit       
  • Total management benefit

8. A valuable result of task environment analysis with respect to geographic, demographic, psychographic and buyer-behavior factors is called         
  • competitor profile    
  • financial position    
  • vendor profile          
  • customer profile

9. The ability to meet humanity’s needs without harming future generations is now a top priority in most corporate agenda   
  • ethics
  • sustainability           
  • rules  
  • righteousness

10. Large-scale, future-oriented plans for interacting with the competitive environment to achieve the company objective refers to its      
  • strategy         
  • dynamic policies     
  • competitive analysis           
  • goals
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11. With ________ as a target market strategy, the firm concentrates on serving many needs of a particular customer group.         
  • single-segment concentration      
  • product specialization        
  • market specialization         
  • selective specialization

12. Company X's principal strength is its inbound and outbound logistics system; its relative weakness, however, is after-sales service. Its competitor, Company Y, however is often plagued with lagging shipments and an inflexible distribution setup. Company Y remains successful because it maintains a fully staffed service department and, as a result, the company is known for its dependable service. This type of analysis allows them to identify ways to build on relative strengths and avoid dependence on capabilities at which the other firm excels.      
  • Disaggregating        
  • Benchmarking         
  • Past performance comparison     
  • Industry comparison

13. The strategic factor that involves the beliefs, values, attitudes, opinions, and lifestyles of persons in the firm’s external environment, as developed from cultural, ecological, demographic, religious, educational, and ethnic conditioning.      
  • Political factor          
  • Stakeholder factor  
  • Economic factor      
  • Social factor
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14. Leaders galvanize commitment to embrace change through clarifying strategic intent, building an organization, and        
  • shaping organizational culture    
  • developing a vision
  • developing a mission         
  • planning strategy

15. How do functional tactics compare to business strategies? 
  • Functional tactics are more focused on the general direction of the firm than business strategies.           
  • Functional tactics are more focused on a commitment to corporate strategy than business strategies.     
  • Functional tactics are more specific than business strategies.          
  • Functional tactics are more long-term than business strategies.

16. Under which of the following conditions is the frequency the most important factor in media selection?   
  • When introducing flanker brands
  • When going into undefined target markets       
  • When launching infrequently purchased brands        
  • When there is high consumer resistance to the product

17. New-to-the-world products are ________.           
  • new product enhancements that supplement established products
  • low-cost products designed to obtain an edge in highly competitive markets         
  • new products that create an entirely new market         
  • existing products that are targeted to new geographical markets
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18. BMW’s "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________.    
  • brand mission          
  • brand vision 
  • brand slogan           
  • brand personality

19. Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company?           
  • Economic     
  • Political         
  • Cultural         
  • Technological

20. Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a "green marketing" program in response to heightened consumer awareness about environmental issues. What should the company do to maximize the program's chances of being successful?
  • Explain the rules and regulations laid out by governmental agencies to protect the environment.           
  • Focus on the efforts and costs incurred by the company to bring these "green" products to consumers.  
  • Emphasize benefits to the consumer rather than environmental benefits. 
  • Demonstrate that the products will benefit both customers and the society in the long-term.

21. When diversification involves additions of a business related to the firm in terms of technology, markets or products, it involves           
  • vertical diversification        
  • concentric diversification  
  • horizontal integration         
  • concentrated growth
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22. These social responsibilities are those that are voluntarily assumed by a business or organization. They include public relations activities, good citizenship, and full corporate social responsibility.        
  • Economic responsibility    
  • Legal responsibility
  • Employee responsibility    
  • Discretionary responsibility

23. Which control should periodically reassess its approach to the marketplace with a good marketing audit?   
  • Strategic control      
  • Marketing control    
  • Ethical control         
  • Performance control

24. What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing?      
  • Regular prices         
  • Fixed pricing
  • Price adaptation      
  • Altered pricing

25. A set of ideas on organizational control based on the belief that the separation of the ownership from management creates the potential for the wishes of owners to be ignored refers to  
  • agency theory          
  • the moral hazard problem 
  • Adam’s theory         
  • ethical responsibilities
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26. Firms using this generic strategy attempt to build customer loyalty by stressing a specific product attribute above other product qualities.      
  • Cost leadership       
  • Concentrated growth         
  • Focus
  • Differentiation

27. A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can show the firm which brands are most competitive with its own.          
  • switchers      
  • hard-core loyals      
  • shifting loyals          
  • split loyals

28. This is an important structural decision and resultant separate activities need to be coordinated and integrated back together as a whole so the business functions effectively.        
  • Broadening  
  • Differentiation         
  • Diversification         
  • Preferencing
29. This is a historically popular technique through which managers create a quick overview of a company's strategic situation—it is based on achieving a sound fit between internal resources and the external situation.      
  • Internal analysis     
  • Value chain analysis         
  • External analysis    
  • SWOT analysis

30. The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place?          
  • Step 4 – analyzing the information         
  • Step 5 – drafting the report
  • Step 1 – defining the problem
  • Step 2 – developing the research plan



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STR 581 Week 4 Capstone Exam

STR 581 Week 4 Capstone 2
  
1. Internal reports that review the actual impact of decisions are prepared by:          
  • the controller
  • department heads   
  • factory workers        
  • management accountants

2. Horizontal analysis is also known as:         
  • trend analysis          
  • vertical analysis      
  • linear analysis         
  • common size analysis

3. Which of the following is an advantage of corporations relative to partnerships and sole proprietorships?   
  • most common form of organization         
  • reduced legal liability for investors          
  • lower taxes   
  • harder to transfer ownership
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4. Serox stock was selling for $20 two years ago. The stock sold for $25 one year ago, and it is currently selling for $28.  Serox pays a $1.10 dividend per year.  What was the rate of return for owning Serox in the most recent year? (Round to the nearest percent.)          
  • 32%   
  • 16%   
  • 12%   
  • 40%
5. External financing needed: Jockey Company has total assets worth $4,417,665. At year-end it will have net income of $2,771,342 and pay out 60 percent as dividends. If the firm wants no external financing, what is the growth rate it can support?          
  • 30.3%
  • 27.3%
  • 32.9%
  • 25.1%

6. An unrealistic budget is more likely to result when it:    
  • has been developed by all levels of management.      
  • has been developed in a top down fashion.     
  • has been developed in a bottom up fashion.
  • is developed with performance appraisal usages in mind.
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7. Which of the following financial statements is concerned with the company at a point in time?           
  • balance sheet          
  • retained earnings statement         
  • statement of cash flows
  • income statement

8. Next year Jenkins Traders will pay a dividend of $3.00.  It expects to increase its dividend by $0.25 in each of the following three years.  If their required rate of return if 14 percent, what is the present value of their dividends over the next four years?           
  • $12.50           
  • $11.63           
  • $9.72 
  • $13.50

9. An activity that has a direct cause-effect relationship with the resources consumed is a(n):     
  • product activity        
  • cost driver     
  • cost pool       
  • overhead rate
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10. The major element in budgetary control is:        
  • the approval of the budget by the stockholders
  • the valuation of inventories          
  • the preparation of long-term plans          
  • the comparison of actual results with planned objectives.

11. Tule Time Comics is considering a new show that will generate annual cash flows of $100,000 into the infinite future. If the initial outlay for such a production is $1,500,000 and the appropriate discount rate is 6 percent for the cash flows, then what is the profitability index for the project? 
  • 0.11   
  • 1.11   
  • 0.90   
  • 1.90

12. How firms estimate their cost of capital: The WACC for a firm is 13.00 percent. You know that the firm’s cost of debt capital is 10 percent and the cost of equity capital is 20% What proportion of the firm is financed with debt?  
  • 70%   
  • 50%   
  • 33%   
  • 30%

13. The most important information needed to determine if companies can pay their current obligations is the: 
  • relationship between current assets and current liabilities     
  • relationship between short-term and long-term liabilities        
  • projected net income for next year           
  • net income for this year
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14. Process costing is used when:      
  • dissimilar products are involved   
  • production is aimed at fulfilling a specific customer order.     
  • the production process is continuous.    
  • costs are to be assigned to specific jobs.

15. A cost which remains constant per unit at various levels of activity is a:   
  • fixed cost      
  • mixed cost    
  • manufacturing cost
  • variable cost

16.The group of users of accounting information charged with achieving the goals of the business is its: 
  • investors       
  • auditors         
  • creditors        
  • managers

17. Teakap, Inc. has current assets of $1,456,312 and total assets of $4,812,369 for the year ending September 30, 2006.  It also has current liabilities of $1,041,012, common equity of $1,500,000 and retained earnings of $1,468,347. How much long-term debt does the firm have?      
  • $803,010      
  • $2,303,010   
  • $1,844,022   
  • $2,123,612

18. The cash conversion cycle?           
  • begins when the firm invests cash to purchase the raw materials that would be used to produce the goods that the firm manufactures.    
  • estimates how long it takes on average for the firm to collect its outstanding accounts receivables balance.        
  • begins when the firm uses its cash to purchase raw materials and ends when the firm collects cash payments on its credit sales.           
  • shows how long the firm keeps its inventory before selling it.
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19. Ajax Corp. is expecting the following cash flows - $79,000, $112,000, $164,000, $84,000, and $242,000 – over the next five years.  If the company’s opportunity cost is 15 percent, what is the present value of these cash flows? (Round to the nearest dollar.)         
  • $480,906      
  • $429,560      
  • $414,322      
  • $477,235

20. Jack Robbins is saving for a new car. He needs to have $21,000 for the car in three years. How much will he have to invest today in an account paying 8 percent annually to achieve his target? (Round to nearest dollar)
  • $26,454         
  • $19,444         
  • $22,680         
  • $16,670

21. Which of the following presents a summary of changes in a firm’s balance sheet from the beginning of an accounting period to the end of that accounting period?      
  • the statement of net worth 
  • the statement of cash flows          
  • the statement of working capital  
  • the statement of retained earnings

22. M&M Proposition 1: Dynamo Corp. produces annual cash flows of $150 and is expected to exist forever. The company is currently financed with 75 percent equity and 25 percent debt. Your analysis tells you that the appropriate discount rates are 10 percent for the cash flows, and 7 percent for the debt. You currently own 10 percent of the stock.
If Dynamo wishes to change its capital structure from 75 percent equity to 60 percent equity and use the debt proceeds to pay a special dividend to shareholders, how much debt should they use?           
  • $225  
  • $600  
  • $375  
  • $321
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23. Horizontal analysis is a technique for evaluating a series of financial statement data over a period of time:        
  • that has been arranged from the highest number to the lowest number.    
  • to determine the amount and/or percentage increase or decrease that has taken place. 
  • to determine which items are in error.     
  • that has been arranged from the lowest number to the highest number.

24. Jayadev Athreya has started his first job. He will invest $5,000 at the end of each year for the next 45 years in a fund that will earn a return of 10 percent.  How much will Jayadev have at the end of 45 years?
  • $2,667,904   
  • $5,233,442   
  • $1,745,600   
  • $3,594,524

25. Turnbull Corp. had an EBIT of $247 million in the last fiscal year.  Its depreciation and amortization expenses amounted to $84 million.  The firm has 135 million shares outstanding and a share price of $12.80. A competing firm that is very similar to Turnbull has an enterprise value/EBITDA multiple of 5.40.
What is the enterprise value of Turnbull Corp.? Round to the nearest million dollars.         
  • $1,344 million          
  • $453.6 million          
  • $1,315 million
  • $1,787 million

26. Firms that achieve higher growth rates without seeking external financing:        
  • Have a low plowback ratio
  • are highly leveraged          
  • have less equity and/or are able to generate high net income leading to a high ROE.    
  • None of these

27. In a process cost system, product costs are summarized:    
  • on job cost sheets.  
  • when the products are sold.         
  • after each unit is produced.          
  • on production cost reports.

28. The convention of consistency refers to consistent use of accounting principles:        
  • within industries     
  • among accounting periods           
  • throughout the accounting period           
  • among firms
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29. If a company’s weighted average cost of capital is less than  the required return on equity, then the firm:        
  • is financed with more than 50% debt      
  • is perceived to be safe       
  • partnership   
  • has debt in its capital structure

30. Your firm has an equity multiplier of 2.47.  What is the debt-to-equity ratio?         
  • 0         
  • 1.74   
  • 0.60   
  • 1.47

31. The accumulation of accounting data on the basis of the individual manager who has the authority to make day-to-day decisions about activities in an area is called:  
  • master budgeting    
  • static reporting         
  • responsibility accounting
  • flexible accounting

32. Regatta, Inc., has six-year bonds outstanding that pay a 8.25 percent coupon rate. Investors buying the bond today can expect to earn a yield to maturity of 6.875 percent. What should the company’s bonds be priced at today? Assume annual coupon payments. (Round to the nearest dollar.)          
  • $1014
  • $972  
  • $923  
  • $1,066

33. Variance reports are: 
  • internal reports for management  
  • SEC financial reports         
  • external financial reports
  • all of these
34. The break-even point is where:      
  • contribution margin equals total fixed costs.     
  • total sales equal total variable costs.       
  • total sales equal total fixed costs.
  • total variable costs equal total fixed costs.

35. When a company assigns the costs of direct materials, direct labor, and both variable and fixed manufacturing overhead to products, that company is using:    
  • operations costing  
  • product costing        
  • absorption costing  
  • variable costing

36. Which of the following is considered a hybrid organizational form?           
  • sole proprietorship  
  • partnership   
  • limited liability partnership
  • corporation

37. Gateway, Corp.  has an inventory turnover of 5.6.  What is the firm’s days’s sales in inventory?           
  • 57.9   
  • 61.7   
  • 65.2   
  • 64.3

38. The process of evaluating financial data that change under alternative courses of action is called:           
  • incremental analysis          
  • contribution margin analysis        
  • cost-benefit analysis          
  • double entry analysis
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39. What decision criteria should managers use in selecting projects when there is not enough capital to invest in all available positive NPV projects?     
  • the modified internal rate of return          
  • the profitability index          
  • the discounted payback    
  • the internal rate of return
About Author
This article covers the topic for the University Of Phoenix STR 581 Week 4 Capstone 2. The author is working in the field of education from last 5 years. This article covers the basic of STR 581 Week 4 Capstone 2 from UOP. Other topics in the class are as follows:

For further information on the above topics you can always visit the website www.StudentWhiz.com